Xpose is an independent hospitality strategy and concept development consultancy based in Lisbon, working with hotel owners, developers, investors and destinations from concept to market.

Founded to rethink how brands and projects grow in travel and lifestyle, Xpose brings more than 20 years of experience and award-winning expertise across hospitality strategy, commercial insight, concept and product development, brand development and international communications.

We build ideas from the ground up, turning vision into distinctive, meaningful experiences that are rooted in their location, relevant to their market and positioned to reach an international audience.

What makes us unique?

A holistic approach from concept to market / Pioneers in positioning emerging destinations / Award-winning concepts rooted in place and local identity / A deep international network across hospitality, design, culture and media

Born in Portugal, raised between the UK and Canada and later living in France, Teresa Barros brings an international and culturally informed perspective to hospitality and destination development.

With more than 20 years of experience, Teresa works alongside hotel owners, developers and investors from the earliest stages of a project, helping define what a project should be, who it is for, how it should be positioned and how it can create long-term value.

Her work spans market and competitive analysis, concept and product development, positioning, guest experience, pricing and commercial strategy, brand development and international market positioning. This breadth allows her to move between the business and creative dimensions of hospitality—connecting the numbers with the narrative and translating strategy into experiences people can actually see, feel and remember.

Teresa's academic background in anthropology, communications and marketing underpins an approach shaped by an enduring curiosity about people, cultures, places and the way they evolve. She combines international trend and market insight with a long-term perspective, identifying ideas with the potential to endure rather than simply responding to what is fashionable.

She has played a strategic role in the creation, development and positioning of hospitality brands and destinations including Sublime Comporta and Comporta, HBD Príncipe Island, Six Senses Douro Valley, Palácio Belmonte, Palácio Ludovice, L'AND Vineyards and projects for Amorim Turismo, amongst others.

Her work is particularly drawn to projects rooted in place, with a strong relationship to nature, culture and community, and to owners and developers interested in creating something with relevance beyond the purely commercial.

Teresa works internationally from Lisbon and speaks English, Portuguese and French, as well as Spanish-and just enough Italian to commandeer a scooter in Florence.

OUT & ABOUT

TERESA BARROS HAS A KNACK FOR ZONING IN ON THE NEXT BEST, HOT SPOTS AND UNEXPECTED COOLNESS. AN EYE FOR DETAIL, HERE SHE SHARES MOMENTS OF HER EVERYDAY.