With over 20 years of experience, we founded Xpose to rethink how brands grow in travel and lifestyle. More than just strategy, Xpose builds ideas from the ground up, turning vision into real, meaningful experiences that connect brands with their environment and then position them on a global scale.

What makes us unique?

Pioneers in positioning emerging destinations / Award-winning concepts rooted in local identity /  Deep network across hospitality, culture, and media

Based out of Lisbon, Portugal, Teresa Barros is a Travel & Brand Architect with a portfolio as eclectic as her passport. A global nomad, she was born in Portugal, raised between the UK and Canada and later lived in France.

With a unique understanding of culture, 20+ years of experience in Communication and multiple awards under her belt, Barros works with international premier brands in both partner and CCO capacities applying her eclectic knowledge to creating outstanding projects & experiences and communicating them to the world.

Teresa’s academic background in anthropology, communications, and marketing provides the deep intellectual foundation for her approach to strategic consulting but it’s her insatiable curiosity - about people, their cultures, their stories and their passions - that sets her work apart.

Keeping her finger on the pulse of international trends is just the starting point. Teresa is also able to see the long view, discerning those few precious trends that will prove to be timeless, weaving them into concepts that are authentic to each place and that translate into business results.   

She has successfully shaped the identities of destinations and brands including : Comporta and Sublime Comporta (Co-Creation and CCO), HBD Principe Island (Board), Six Senses Douro Valley, Independent Collective, Palácio Belmonte, Palácio Ludovice, L and Vineyards, Amorim Turismo amongst others..

Her commitment extends beyond professional endeavors, as she supports initiatives and brands with a sustainable vision, making positive contributions to local communities. 

Noteworthy projects in her portfolio include - Sublime Comporta (Co-Creation), HBD Principe Island (Roça Sundy, Praia Sundy, Bom Bom PrÍncipe), Six Senses Douro (Wellness), Palácio Ludovice, Arrábida Destination, Palácio Belmonte, L ́and Vineyards, Amorim Turismo (Vilalara Thalassa Resort, The Lake Spa Resort, Troia Design Hotel), Quinta do Lago Beach and Golf Resort, Pepsico, Unilever, FedEx, Effem, Campbells, Johnson & Johnson, Oni

She is trilingual in English, Portuguese and French, she also speaks Spanish and wields just enough Italian to commandeer a scooter in Florence.

OUT & ABOUT

TERESA BARROS HAS A KNACK FOR ZONING IN ON THE NEXT BEST, HOT SPOTS AND UNEXPECTED COOLNESS. AN EYE FOR DETAIL, HERE SHE SHARES MOMENTS OF HER EVERYDAY.