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Team

—  Our Team, Our DNA

WHERE FREE RADICALS
MEET CORPORATE TITANS

 
 
 

TERESA BARROS

Global Nomad and Brand Architect

Founder & CEO

Based out of Lisbon, Portugal, Teresa Barros is a Travel & Brand Architect with a portfolio as eclectic as her passport. A global nomad, she was born in Portugal, raised between the UK and Canada and later lived in France.

Teresa’s academic background in anthropology, communications, and marketing provides the deep intellectual foundation for her approach to strategic consulting. But it’s her insatiable curiosity - about people, their cultures, their stories and their passions - that sets her work apart.

Keeping her finger on the pulse of international trends is just the starting point. Teresa is also able to see the long view, discerning those few precious trends that will prove to be timeless, and then weaving them into that which is traditional, ancestral, and authentic to each place.   

With a unique understanding of culture, 20+ years of experience in Communication and multiple awards under her belt, Barros works with international premier brands in both partner and CMO capacities applying her eclectic knowledge to creating outstanding projects & experiences and communicating them to the world.

She has successfully shaped the identities of destinations and brands including : Comporta and Sublime Comporta (Co-Creation and CMO), HBD Principe Island (Board), Six Senses Douro Valley, Independent Collective, Palácio Belmonte, Palácio Ludovice, L and Vineyards, Amorim Turismo amongst others..

Her commitment extends beyond professional endeavors, as she supports initiatives and brands with a sustainable vision, making positive contributions to local communities. 

Noteworthy projects in her portfolio include - Sublime Comporta (Co-Creation), HBD Principe Island (Roça Sundy, Praia Sundy, Bom Bom PrÍncipe), Six Senses Douro (Wellness), Palácio Ludovice, Arrábida Destination, Palácio Belmonte, L ́and Vineyards, Amorim Turismo (Vilalara Thalassa Resort, The Lake Spa Resort, Troia Design Hotel), Quinta do Lago Beach and Golf Resort, Pepsico, Unilever, FedEx, Effem, Campbells, Johnson & Johnson, Oni

She is trilingual in English, Portuguese and French, she also speaks Spanish and wields just enough Italian to commandeer a scooter in Florence.

OUT & ABOUT

TERESA BARROS HAS A KNACK FOR ZONING IN ON THE NEXT BEST, HOT SPOTS AND UNEXPECTED COOLNESS. AN EYE FOR DETAIL, HERE SHE SHARES MOMENTS OF HER EVERYDAY.

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SOFIA BARROS

Champion Of Change / Curator of Culture

Sofia works with projects which unite Art, Nature, Environment and Education.
The projects address vital issues on the Environment and are related with Nature. Sofia works with artists from around the globe.

“Art, Music and Literature are universal, no matter which cultural background or age, everyone identifies with these forms of expression”.

Sofia´s passion for the Arts, Design and Travel have lead her to a cross-cultural experience working with European and North American markets. She continues to search like-minded individuals, organizations and companies with the main purpose of creating Projects which unite Art, Environment, Nature and Education, with an objective of inspiring Social and Positive change.

“I strongly believe that Art can be a powerful tool towards awareness and education for both children and the public alike.” 

 

LAUREN FRISCHMANN

Creator Of Tales

Growing up in the serenity of Belgium before moving to London, Lauren's initial steps took her through the world of art history, where she explored the mysticism of Classical, Medieval & Renaissance Art and the narratives woven into cultures, a deeply ingrained interest stemming from her rich Indian and British Hungarian heritage.

After honing skills in Communications at luxury fashion houses, Lauren completed a masters in luxury brand strategy and business. At Xpose she now guides brands towards forging connections, infusing humanity into their essence, unlocking the power of creativity and crafts messages that resonate with their audience. 

 

SARAH TAKESH

Resident Spin Doctor

Sarah’s arrival in Lisbon is the result of a pastiche of exotic and sometimes unbounded choices.    Her Persian émigré roots in a surf town in California gave her a lifetime love of resort living but also created an appetite for harder places.  In New York City, an architecture degree was followed by several years in fashion design at both major US labels and startups, then suddenly interrupted by a communications role at a global venture capital firm.   She returned to fashion only after acquiring an MBA in Social Entrepreneurship and discovering that her true passion was to marry her fascination with geopolitics and ethnography with her love of design and the esoteric.   With her ex-“Mujahedeen” business partner, she created an old world embroidery workshop in Kabul, Afghanistan and over time, transformed it into a 90,000 square foot, 900-person garment facility that trained hundreds of women in job skills.   Since Afghanistan, she has lived in Dubai, France, and again New York, and believes that all those roads have ultimately led to Portugal, a place where a phenomenal global story is unfolding. 

 

IRINA GORDIENKO

Master Of Aesthetics & Brand Builder

A true multi-hyphenate with an exquisite taste and a sense of beauty, she finds her joy in exploring diverse creative industries surrounding art, design, culture and hospitality.

Her creative approach and attention to detail allows her to envision and build meaningful experiences and brand concepts which contribute to local storytelling and talent.

With a strong background in business development, visual content creation and marketing, she now helps Xpose Clients to sediment their brand identity through PR.

 
 
 

MARGOT RIDENT

Immersive Story Teller

Margot graduated in France, in international business with a specialised Master in Marketing. She started her career in the advertising world, first as Project Manager in a Parisian advertising agency dedicated to luxury and premium brands (such as Nuxe, Eric Bompard, Veuve Clicquot). She then became Advertising Project Manager for the historical department store Le Bon Marché Rive Gauche where she worked on the brand’s prestigious catalogues and advertising campaigns for over 5 years. Margot now combines her expertise in project management, communications and PR.

 
 
 

CARLOS VIEIRA

Master Of Creation
Designer

Carlos is a holistic creator. He sees the project as one. His experience and talent enable him to address all aspects of the brand. From "naming", to branding, photography, and film. Carlos explores each brands essence intrinsically in all manifestations from start to finish creating solid communication platforms.