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Story

Founded to rethink how hospitality brands grow, Xpose builds hotels and destinations from the ground up - shaping concepts, crafting identities and positioning them on a global scale.

Turning vision into meaningful projects that connect with people and the environment

 

“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes and having fun”
- Mary Lou Cook -


What we do

HOTEL, BRAND & CONCEPT DEVELOPMENT

CONCEPT CREATION FOR HOTELS & DESTINATIONS

BRAND POSITIONING & NARRATIVE

VISUAL & VERBAL IDENTITY

TRENDS & CULTURAL INSIGHTS

COUNCELING IN FUNDING

STRATEGIC COMMUNICATION, MARKET PRESENCE & PR

COMMUNICATION PLANNING

CONTENT DEVELOPMENT

INTERNATIONAL PR

BRAND ACTIVATIONS & PARTNERSHIPS & WORKSHOPS


STRATEGIC CONSULTING

We design award-winning concepts in the travel sector

Strategic Content Development - Tell brand stories well told

PR - Guarantee world wide visibility

Position destinations making them "top of mind" world-wide.

Create impactful brands that resonate with thee surrounding community and with their audience.

With a focus on IMPACT we work with brands and projects which have a sustainable vision and contribute to the community, preserving local, cultural heritage.


Who we are

With over 20 years of experience and several awards under our belt, we founded Xpose to rethink how brands grow in travel and lifestyle. More than just strategy, Xpose builds ideas from the ground up, turning vision into real, meaningful experiences that connect brands with their environment and then position them on a global scale. 


WHAT MAKES US DIFFERENT

Expertise in the creation of New Destinations (Portugal - Alentejo. Sagres . Comporta . Africa – Principe Island) / Product Launches / Positioning & Branding / Tailor-Made Innovative Strategies / Solid Network of High Profile Contacts in a Variety of Different Disciplines / Creative Insights / Trend Identification / Cultural Curation / Sustainable Vision


PRODUCT LAUNCHES

Some examples - Sundy Praia, Roça Sundy, Sublime Comporta, VilaLara ThaLassa Resort, Troia Design Hotel, Monte do Freixo Poente, L´And Vineyards, Palácio Belmonte, Villa Maria Pia, North course - quinta do lago …


Product Development

Some Examples

PRINCIPE ISLAND ACTIVITIES

Definition of activities aligned with positioning and creation of infrastructures to support these (hikes in the middle of the organic rainforest, turtle protection program, bottle recycling program with the locals)

FOOD CIRCLE

The conception and development of an experiential restaurant in the middle of Sublime Comporta ́s organic garden in which the chefs use only organic produce from the garden and cook only with fire

SEM PORTA

The launch and definition of positioning of Sublime Comporta ́s new restaurant Sem Porta. A restaurant of seasonal cuisine which uses regional products, working with local fisherman and wineries, giving precedence to fresh, organic produce whenever possible

PACIÊNCIA ORGANICS

Conception and developement of an organic product line to sell in hotels, solidifying the projects positioning as “sustainable” and one that involves the local community.


Art Initiatives

PoInt of vIew - Project
PENa PaLaCE - SINtra, PortUgaL
UNESCo WorLD hErItagE SItE

Alberto Carneiro (Portugal), Alexandre Farto/Vhils (Portugal), AntonioBokel (Brazil), Bosco Sodi (Mexico), Gabriela Albergaria (Portugal), João Paulo Serafim (Portugal), NeSpoon (Poland), Nils-Udo (Germany), Paulo Arraiano (Portugal) and Stuart Ian Frost (United Kingdom) / Sofia Barros

RISE & FALL
SITE SPECIFIC ENVIRONMENTAL ART INITIATIVE

Stuart Ian Frost / Sofia Barros
Quinta do Pisão, Cascais

DAYDREAMER
SITE SPECIFIC ENVIRONMENTAL ART INITIATIVE

Will Beckers / Sofia Barros
Quinta do Pisão, Cascais

mIrror HoUse
CoMPorta, PortUgaL

Concept - Teresa Barros

SANDRA BAIA
CoMPorta, PortUgaL

Contemporary Art Site Specific Project

CULTURAL CURATION


WORKSHOPS

Rodney Yee / Colleen Saidman / Sarah Britton - My New Roots / Le Pensee Sauvage / Manuel Rodrigues / Mikkala Marilyn Kissi / Cobham Pilates


Partnerships
& Introductions

THROUGH OUR EXTENSIVE NETWORK, Xpose HAS had the pleasure OF workING with OR CONNECTING professionals such as:

Institutes Smithsonian Institute / Flora And Fauna International / Tourism Boards and Government Offices Portugal Turismo Board / Alentejo Tourism Board / Secretary Of State Of Tourism / Minister Of Economy / Ministry Of Culture / Lisbon Town Hall / Cascais Town Hall / Tap / Portugal 2020 Photographers Steve McCurry / Nelson Garrido/ Andy Haslam/ Manuel Gomes Da Costa / Isabel Saldanha / Designers And Architects Philippe Starck/ Vincent Van Duysen / Lazaro Rosa-Violan Artists Sandra Baía / Vhils / Bosco Sodi / Nils Udo / Stuart Ian Frost / Wolfgang Buttress / Sofia Barros / Will Becker / Alberto Carneiro / Gabriela Albergaria / João Paulo Serafim / Paulo Arraiano Chefs Nuno Mendes / José Avillez / Henrique Sá Pessoa / Miguel Laffan / Dietier Kochina / Pedro Pena Bastos / Antonio Galapito / João Rodrigues / Manuel Maldonado / Lubomir Stanisic / Rui Silvestre / Ricardo Costa / Vitor Sobral / Christophe Hardiquest /Rui Paula / Thomas Buhner / Health Professionals Sarah Britton / Rodney Yee / Colleen Saidman / Cobham Pilates / Le Pensee Sauvage / Opinion Leaders Madonna / Gwyneth Paltrow / Michael Fassbender & Alicia Vikander / Harrison Ford / Jacques Granges / Christian Louboutin / Noemi Cinzano / Jason Segel - Amongst others

Photo Credits - Andy Haslam, Carlos Vieira, Henrique Seruca, Isabel Saldanha, José Fernandes, Mauricio Abreu, Nelson Garrido, Pedro Carmona Santos, Pedro Fernandes, Grupo Risco,