WHAT WE DO

Xpose shapes hotels and destinations from the ground up - from concept and positioning to brand, experience and global presence. We work with hotel owners, developers and investors to create and bring distinctive hospitality projects to market. Our approach combines market intelligence, strategy, brand and communications to create products and experiences that stand out, honour their location and generate lasting value for guests, communities and the environment.

HOSPITALITY STRATEGY & CONCEPT DEVELOPMENT

• Market & Competitive Analysis

• Hotel & Destination Concept Development

• Product, Offer & Guest Experience Development

• Pricing Strategy & P&L Analysis

• Tourism Funding Strategy

BRAND STRATEGY & DEVELOPMENT

• Positioning & Target Audience Strategy

• Brand Narrative & Architecture

• Naming & Identity Development

• Trends & Cultural Insights

• Creative Direction & Content Strategy

INTERNATIONAL MARKETING, COMMUNICATIONS & PR

• Marketing & Communications Strategy

• International PR & Media Relations

• Content Development

• Strategic Partnerships & Collaborations

• Destination Positioning & International Market Development

Who we are

With more than 20 years of experience in hospitality and destination development, and several awards under our belt, Xpose works alongside hotel owners, developers and investors to shape projects from concept to market.

Our experience spans hospitality strategy, concept and product development, positioning, brand creation, commercial analysis and international communications. This multidisciplinary approach allows us to look at a project as a whole- considering not only how it should look and communicate, but what it should offer, who it is for, how it should be positioned and how it can perform.

We have contributed to the creation, repositioning and international development of some of Portugal's most recognised independent hospitality projects and emerging destinations.

WHAT MAKES US DIFFERENT

We look at hospitality projects as a whole.

Our work sits at the intersection of business, hospitality, culture and creativity. We combine commercial understanding with brand and market expertise, allowing us to move between the numbers and the narrative-from analysing the market, offer, pricing and P&L to shaping the concept, guest experience, brand and international positioning.

Our extensive network across hospitality, architecture, design, food, wellness, culture, media and sustainability also allows us to bring the right expertise and collaborations into each project when needed.

OUR WORK IN PRACTICE

Sublime Comporta - Hotel, Beach Club and Sublime Lisbon

From emerging destination to international hospitality reference

Xpose worked alongside the founders of Sublime Comporta for ten years, from the early development of the hotel and sub-brands through to its international positioning. Our role encompassed hotel development, fundraising, concept and product development, positioning, brand strategy, restaurants and spa concepts, business development, growth strategy, marketing, communications and international PR (hotel and destination).

The work contributed not only to establishing Sublime Comporta as an internationally recognised hospitality brand, but also to positioning Comporta itself as a destination.

HOTEL DEVELOPMENT · FUNDRAISING · CONCEPT & PRODUCT · POSITIONING · BRAND · BUSINESS DEVELOPMENT · MARKETING · INTERNATIONAL PR

PRÍNCIPE ISLAND — HBD

Building a destination through hospitality, nature and purpose

Xpose worked across destination strategy and hospitality development for Príncipe Island, helping position this remote island as a UNESCO Biosphere Reserve while developing the identity and offer of HBD's hospitality projects.

Our work included destination and hotel development, product design, positioning, hotel launches, guest experiences, strategic international partnerships, sustainability initiatives, communications and international PR. Projects included Roça Sundy and Sundy Praia, alongside initiatives ranging from turtle conservation to locally rooted guest experiences and organic product line.

DESTINATION STRATEGY · HOTEL CONCEPT · POSITIONING · PRODUCT & EXPERIENCE · PARTNERSHIPS · SUSTAINABILITY · BRAND · INTERNATIONAL PR

CONCEPTS BROUGHT TO LIFE

Strategy becomes meaningful when it translates into the product itself. We develop experiences, concepts and initiatives that bring a project's positioning to life for the people who experience it.

PRINCIPE ISLAND ACTIVITIES

Definition of activities aligned with positioning and creation of infrastructures to support these (hikes in the middle of the organic rainforest, turtle protection program, bottle recycling program with the locals)

FOOD CIRCLE

The conception and development of an experiential restaurant in the middle of Sublime Comporta ́s organic garden in which the chefs use only organic produce from the garden and cook only with fire

SEM PORTA

The launch and definition of positioning of Sublime Comporta ́s new restaurant Sem Porta. A restaurant of seasonal cuisine which uses regional products, working with local fisherman and wineries, giving precedence to fresh, organic produce whenever possible

PACIÊNCIA ORGANICS

Conception and development of an organic product line to sell in hotels, solidifying the projects positioning as “sustainable” and one that involves the local community.

CULTURAL CURATION & EXPERIENCES

Xpose also develops cultural programmes and site-specific experiences that connect art, landscape and place

PoInt of vIew - Project
PENa PaLaCE - SINtra, PortUgaL, UNESCo WorLD hErItagE SItE

Alberto Carneiro (Portugal), Alexandre Farto/Vhils (Portugal), AntonioBokel (Brazil), Bosco Sodi (Mexico), Gabriela Albergaria (Portugal), João Paulo Serafim (Portugal), NeSpoon (Poland), Nils-Udo (Germany), Paulo Arraiano (Portugal) and Stuart Ian Frost (United Kingdom) / Sofia Barros

RISE & FALL
SITE SPECIFIC ENVIRONMENTAL ART INITIATIVE

Stuart Ian Frost / Sofia Barros
Quinta do Pisão, Cascais

DAYDREAMER
SITE SPECIFIC ENVIRONMENTAL ART INITIATIVE

Will Beckers / Sofia Barros
Quinta do Pisão, Cascais

mIrror HoUse
CoMPorta, PortUgaL

Concept - Teresa Barros

SANDRA BAIA
CoMPorta, PortUgaL

Contemporary Art Site Specific Project

CULTURAL CURATION

WORKSHOPS

Rodney Yee / Colleen Saidman / Sarah Britton - My New Roots / Le Pensee Sauvage / Manuel Rodrigues / Mikkala Marilyn Kissi / Cobham Pilates

Partnerships & Introductions

OUR NETWORK

Over two decades, Xpose has built an international network across hospitality, architecture, design, gastronomy, wellness, culture, sustainability and media. We draw on this network strategically, connecting projects with the right people, ideas and partners when they can add genuine value.

Institutes Smithsonian Institute / Flora And Fauna International / Tourism Boards and Government Offices Portugal Turismo Board / Alentejo Tourism Board / Secretary Of State Of Tourism / Minister Of Economy / Ministry Of Culture / Lisbon Town Hall / Cascais Town Hall / Tap / Portugal 2020 Photographers Steve McCurry / Nelson Garrido/ Andy Haslam/ Manuel Gomes Da Costa / Isabel Saldanha / Designers And Architects Philippe Starck/ Vincent Van Duysen / Lazaro Rosa-Violan Artists Sandra Baía / Vhils / Bosco Sodi / Nils Udo / Stuart Ian Frost / Wolfgang Buttress / Sofia Barros / Will Becker / Alberto Carneiro / Gabriela Albergaria / João Paulo Serafim / Paulo Arraiano Chefs Nuno Mendes / José Avillez / Henrique Sá Pessoa / Miguel Laffan / Dietier Kochina / Pedro Pena Bastos / Antonio Galapito / João Rodrigues / Manuel Maldonado / Lubomir Stanisic / Rui Silvestre / Ricardo Costa / Vitor Sobral / Christophe Hardiquest /Rui Paula / Thomas Buhner / Health Professionals Sarah Britton / Rodney Yee / Colleen Saidman / Cobham Pilates / Le Pensee Sauvage / Opinion Leaders Madonna / Gwyneth Paltrow / Michael Fassbender & Alicia Vikander / Harrison Ford / Jacques Granges / Christian Louboutin / Noemi Cinzano / Jason Segel - Amongst others

Photo Credits - Andy Haslam, Carlos Vieira, Henrique Seruca, Isabel Saldanha, José Fernandes, Mauricio Abreu, Nelson Garrido, Pedro Carmona Santos, Pedro Fernandes, Grupo Risco,